Red Bull vs. Coke

Posted on February 13, 2010


Winter Olympics Sponsor Smackdown: Red Bull vs. Coke | Science Inc. | Fast Company

Red Bull is the primary sponsor for both Shaun White and Lindsey Vonn, two of the top three athletes on Forbes’ top-earning Winter Olympians list. Coke’s athletes, including speed skater Apollo Ohno, aren’t exactly nobodies, but they’re definitely low-profile compared to superstars like White.