Video Ad Retargeting

Posted on February 17, 2010

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Video Ad Networks Embrace Retargeting – ClickZ

Video ad retargeting is emerging as a new way for direct response advertisers to leverage in-stream video advertising. Still largely nascent, the practice is showing signs of wider use by ad buyers as a means of recapturing leads and boosting ad effectiveness.  A growing number of video ad networks have lately rolled out the capability. They include YuMe, Tremor Media, and SpotXchange.

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