The scariest pricing idea ever. That works. | The Freelancery

Posted on April 23, 2010

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Here’s a pricing technique that sounds, at first, like the dumbest newbie move of all time.

Call it ‘fill-in-the-blank’ invoicing. Or ‘pay what you want’ pricing.

The notion is, you do the work first, then let the client decide how much to pay for it.

I know, that sounds like a sure way to end up working for nickels and peanuts. I once thought that way, too.

But it’s actually an ingenious tactic that should be in every freelancer’s arsenal, ready to wheel out when the wind is right. (Notice I said when the wind is right. We’ll come back to that.)

It goes like this.

Instead of quoting a fee or negotiating a price in advance, you tell the client:

via The scariest pricing idea ever. That works. | The Freelancery.

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