Browsing All Posts filed under »marketing communications«

Doing the Right Things is More Important than Doing Things Right

July 17, 2010

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There is a corollary to that advice, which is “doing the right things is more important than doing things right.”  Sounds simple but in practice I promise you most organization fall into the latter trap.

A Marketing Strategy Mindmap

July 17, 2010

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One of the greatest challenges I have had with operating in the digital world has been switching back and forth from analytical to creative thought all the while attached to a computer keyboard. Read More . . .

Learning About Everything Under The ‘Cloud’

May 6, 2010

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by Walter S. Mossberg / WSJ / AllThingsD The digital world loves to revel in its own jargon, and one of its most popular phrases today is “cloud computing.” You see the expression everywhere new uses for the Internet are discussed. But what do techies and companies mean when they refer to doing things in […]

Social Media Strategy for a Small Business – FOXBusiness.com

April 25, 2010

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Just as the Web allows small businesses to have a big online presence, social media gives small businesses a chance to stand out. Many small business executives are moving quickly to take advantage of the opportunity. When you and your customers know how to find each other, it’s time to join the conversation. But keep […]

The scariest pricing idea ever. That works. | The Freelancery

April 23, 2010

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Here’s a pricing technique that sounds, at first, like the dumbest newbie move of all time. Call it ‘fill-in-the-blank’ invoicing. Or ‘pay what you want’ pricing. The notion is, you do the work first, then let the client decide how much to pay for it. I know, that sounds like a sure way to end […]

Is Facebook the new Internet?

April 22, 2010

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Here’s a great post from Mark Cuban’s Blog Maverick dated today. “A question for you. When was the last time you surfed the net ? Can you remember when you just clicked around looking to discover new sites or a site to occupy your time ? Now ask yourself when was the last time you […]

John Doerr: The Next Big Thing

April 16, 2010

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It’s hard to imagine that once there was no Internet. Just 15 years ago there was no browser, no web point-and-click. It was 1994, and Steve Jobs had left Apple. Steve was making Toy Story, and object-oriented software for Next. Then one day Bill Joy showed me a beta version of Mosaic, the FIRST web […]